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CEO says he will be out of business by the end of the year if Trump tariffs come to fruition

President Donald Trump’s 90-day pause on all “reciprocal” tariffs is a much-needed break for many companies to assess what they need to do to stay afloat. Small business owner Cason Crane, founder and CEO of Explorer Cold Brew, joins CNN’s Brianna Keilar to discuss the impact of Trump’s tariffs on his business.

02:54 - Source: CNN
Tariffs and trade 16 videos
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CEO says he will be out of business by the end of the year if Trump tariffs come to fruition
02:54
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Canadian official says what it will take for them to drop their tariffs 'tomorrow'
01:43
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'The worst self-inflicted wound': Former treasury secretary blasts Trump's trade war
03:13
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Small business owner says tariffs pause was the 'final nail in the coffin'
02:16
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Economist's recession warning: 'Someone's going to need to blink'
01:34
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Erin Burnett breaks out whiteboard to explain Trump’s tariff math
03:26
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How much more sneakers would cost if made in the US
00:26
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John Bolton: Trump's tariffs are a huge opportunity for China
01:13
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‘Definition of stupid’: Scott Galloway on tariff damage
02:46
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Traders work on the floor of the New York Stock Exchange during morning trading on April 07, 2025 in New York City. All three major stock indexes dipped again at the opening of the stock market for the third straight day with the Dow Jones dropping over 1000 points and the S & P 500 nearing bear market territory amid U.S. President Donald Trump's sweeping new tariffs and other countries' retaliations.
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Retiring in this market? Hear a financial planner's top three tips
01:24
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Trump trade official defends tariffs against Australia despite US trade surplus
02:08
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Economist says there's a math error in the formula used to calculate Trump's tariffs
02:19
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How American consumers will be 'hammered' by tariffs: Tom Foreman explains
02:58
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A man checks an iPhone 16 Pro as the new iPhone 16 series smartphones go on sale at an Apple store in Beijing, China September 20, 2024.
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Expert predicts how much an iPhone would cost if it was made in the US
02:17
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See Richard Quest's reaction to Trump advisers' tariff remarks
01:48
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Trump's tariffs policy is ‘wonderful news’ for this steel manufacturer
02:12
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