Earlier this week, Apple took to the stage in Cupertino, California at WWDC 25 to reveal its newest software updates for iPhone and its other major products. That includes upgrades to the Apple Watch lineup, which will be receiving a new smart “Workout Buddy” and a refreshed interface. All three of Apple’s latest smartwatches are set to support the new functionality, and they just went on sale at Amazon. Whether you’re searching for a discount on the all-around best smartwatch or just want a more affordable way to log your steps, I found the best Apple deals you can shop right now.
Apple Watch Series 10 deals
The Apple Watch Series 10 remains the smartwatch to buy if you have an iPhone. This smaller version offers all the perks from Apple's renowned fitness tracking experience in a design that won't be an eyesore on your wrist. Today's offer is the best price cut of the year.
If you value screen size over a more compact wearable, the larger version of Apple Watch Series 10 steps up to a 46mm display, making it easier to read fitness stats and type texts. It's seeing the same $100 discount as its smaller counterpart to match the lowest price to date.
Apple Watch SE (2nd Gen) deals
The newest Apple Watch SE is the most affordable smartwatch from Apple, and this spring discount just made it even more so. Take $79 off and discover why so many CNN Underscored editors rely on Apple's fitness-tracking guidance to stay in shape and lead healthier lives.
Also, $79 off, the larger style of the second-generation Apple Watch SE just went on sale at Amazon. You can choose from several designs that mix and match aluminum case colors with various watch band styles. Today's deals all come within $20 of the lowest price I've tracked.
Apple Watch Ultra deals
If you need a heavy-duty smartwatch, Apple's Ultra 2 is your best bet. It enhances the usual smartwatch experience with a more rugged case, dual GPS radios and an even larger display. The deals start at $735 and include various combinations of titanium case colors and band designs.
Why these Apple Watch deals are worth shopping
All three of today’s Apple Watch discounts are some of the lowest prices I’ve tracked. Both sizes of the Apple Watch Series 10 have dropped to match the best prices ever, while the second-generation SE wearables match their second-best discounts of the year. Even the higher-end Apple Watch Ultra 2 is getting in on the savings with one of its first price cuts in 2025.
These deals are fantastic ways to try out the newest software features coming later this year in watchOS 26. Even beyond the upcoming personalized motivation tech that Apple will be shipping, its Apple Watches can already act as digital personal trainers with insights on heart rate, steps, sleep and much more. That means if you have a fitness-focused father that could still use a gift, these should deliver before the big day to make for a great last-minute Father’s Day gift.
What’s new with watchOS 26
As my colleague reported earlier in the week, Apple’s World Wide Developer Conference for 2025 unveiled the company’s newest software updates for Apple Watch. The most notable adjustment is Apple’s new design, which it calls “Liquid Glass.” It’s inspired by the Vision Pro’s translucent software display and brings a glossy coat of paint to the fitness tracking experience that CNN Underscored editors have been recommending for years.
There’s also a new Workout Buddy feature that channels Apple Intelligence into a smarter workout companion. It’s meant to imitate a fitness trainer right on your wrist, offering the kind of motivation you’d expect from any of Apple’s on-demand Fitness+ classes, just personalized to your performance.
The new design and personalized encouragement tech will be launching later in the year once watchOS 26 officially ships in September.
Why trust CNN Underscored
Our senior deals editor, Rikka Altland, spotted the price drop this morning while searching for the best finds of the week. She has worked in service journalism for nearly a decade and is an expert at deal hunting and price-history analysis. Altland also regularly reviews tech for a living, frequently collaborating with CNN Underscored’s team of testing experts.
Rikka Altland is CNN Underscored’s senior deals editor. Using her nearly decade of experience in the space, she covers all things discounts and savings as well as product launches on the latest reveals and gadgets. You’ll find Altland exploring trendy new restaurants or cheering at Rangers games.
